Archive for March 20, 2007

Casinos Ads in Your Favorite TV Show

If you were a Philippine lawmaker, how would you make it acceptable for broadcasters to accept ads for casinos? The Brits have their answer, making it legal for casinos to advertise their services, under numerous restrictions, such as not showing anyone under 25.

From September, advertisers must stick to a set of rules designed to ensure they are “socially responsible”. They must not, for example, depict gambling as a solution to debt.

Adverts must not show gamblers behaving in a way which is irresponsible or could lead to “financial, social or emotional harm”.

And as with alcohol, anyone promoting gambling must not link it to sexual success or enhanced self-image.

Mr Caborn said the restrictions were needed to protect children and other vulnerable groups.

“They set out clearly what is and isn’t acceptable advertising practice for all gambling operators, while making sure that the protection of children and vulnerable people is a central consideration of all advertising campaigns.”

March 20, 2007 at 3:04 am Leave a comment


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